About swotnot

Connecting the dots. Thinking ahead.

The posts you read on swotnot look across business, the economy, marketing, media, technology, innovation, leadership, personal development and other topics that shape the way you work, make money and live.

I want to try and make sense of a messy world, bringing clarity to complex topics, and helping you get ahead of the big opportunities and challenges so that you can shape your future, and not have the future shape you.

Thanks for reading, I hope you find it interesting, and ideally useful as you plan how to grow your business and career.


My analogy for the messy intertwining between business, marketing, tech and leadership...with the results being interesting and always open to interpretation.